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Connecting. People. Together.

If you look closely, you'll see that

behind every successful brand

stands strong community.

the spirit
my brands


Building a community intuitively from a place of a real need to connect people together.

In our perspective, the employee experience is the name of the game.

From the moment they are recruited, through their absorption into the workplace, staff, position to job performance, the employee community is the story they want to belong to; The values ​​they strive for and an integral part of the employee and company success.


Karin Laufer Dayan is an entrepreneur and people lover.

For the past eight years, she has founded several thriving communities, among them:

'Karina', 'About Us' & 'Our Story'.

Today, Karin accompanies companies in building an internal organizational community.

community strategy
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